GoalX walks you through the outcome frame — eighteen questions that turn a vague wish into something specific enough to run toward, and worth running toward at all.
Eighteen questions, drawn from decades of work in linguistics, psychology, and how human beings actually change. Skip walks you through them, one at a time. It takes about 30 minutes and it will cost you nothing but honesty.
Why this exists
New York isn't a bad place. It just might not be where your heart was headed.
Most goal-setting starts too late. It hands you a template for a goal you've never actually examined — one you may have inherited from a parent, a peer group, or a version of yourself from ten years ago. You get very efficient at climbing a ladder leaning against the wrong wall.
The outcome frame starts one step earlier. Before how, it asks what — and then keeps asking, from enough different angles that a goal you only half-believed in can't survive the questioning.
What's left at the end is something you can actually run toward.
The Method
The sequence matters. Each movement does work the next one depends on — which is why Skip asks them one at a time, and won't let you skate past an answer that isn't yet true. Read the full reference →
What you want, stated in the positive — and the value underneath it that makes it worth wanting.
An honest starting point, and the resistance that lives inside you rather than out in the world.
Context, evidence, and ecology — shaping a goal specific enough to recognize and safe enough to keep.
Identity, honest accounting of the cost, and one step small enough to take today.
Your guide
Skip is not a form. Skip is an interviewer — one that listens for the difference between what you said and what you meant, and asks again when they don't match.
Two ways to walk it
Some questions land harder when there's another person in the room. GoalX works either way — you choose at the start.
You type, Skip responds. Go at your own pace, leave and come back inside the same session, and take as long as any question deserves.
Best for people who think by writing, and for anyone who'd be less honest with an audience.
A coach opens the session, reads each question aloud, and types the client's answers as they speak. Skip handles the sequence and the reframes; the coach handles the human being.
Coach mode adds a private prompt panel — what to listen for on each question, and what to ask if the answer stays on the surface.
Your answers
These questions only work if you tell the truth, and people don't tell the truth to a database. So there isn't one.
You don't create anything. You open the page and start. There's nothing to log into and nothing to delete later.
Your answers are held in the page's memory while you work. Close the tab and they're gone — not archived, not backed up, not recoverable.
At the end, download your summary and transcript as a document, or email it to yourself. Either way it's a one-time hand-off — no copy is kept.
Zēteō
/ zay-TEH-oh /
Greek. To seek. To search for. To ask after with intent — the kind of looking a person does when finding it actually matters.
The companion book
GoalX comes from Zēteō — a book built around these same eighteen questions, with a chapter for each one: why it matters, what the answer is doing in your mind, room to write, and a song to sit with while you do.
The book is written from a place of faith, drawing on Scripture alongside the seven disciplines — psychology, linguistics, systems theory among them — that shaped this framework. Skip can walk you through the questions in that same voice, or set it aside entirely. You'll be asked which you'd prefer before the first question.
Either way, the questions are the questions.
Why Skip?
From Chad Burmeister, who built GoalX:
Skip Miller mentored me at three different companies. Somewhere along the way he stopped being a mentor and became a friend.
He founded M3 Learning in 1995 — the day before he turned forty — wrote seven books, and taught ProActive Selling to more than 300,000 people across 35 countries. He had a way of asking the question you'd been avoiding, and then waiting.
William “Skip” Richard Miller
November 3, 1955 — December 28, 2023
The guide in this app carries his name because of the way he asked questions. It is not him, and it does not speak for him — no software could. It's a thank-you.
It's the first question. Most people have never been asked it properly. Half an hour from now, you'll have an answer worth running toward.
Chat with Skip →